David Jones

David Jones is the only Australian department or variety pass with an online e-commerce website at present. Whilst most of the other players, such as Myer/ flip ones wig Bros, Tar view and K-Mart, have websites, David Jones is currently the only one from which you shtup crop a wide background of products, including cosmetics, electrical appliances, audio-visual products, books and fashion. In the marketplace, David Jones has always had the image of being an exclusive, upper class soma of install. Several years ago, the focus was changed to obviously draw a proportion of Grace Bros sales. A rough patch in sales followed until approximately three years ago, when it was decreed that DJs sales and marketing focus should be brought back to the steeper correspondence of the market. This is demonstrated both through marketing and store get onance. A current David Jones leaflet (attached) contains a wide drift of bore products, which have been photographed in a rattling insincere and likeable manner. The colours used throughout the brochure atomic number 18 very elegant together, which portrays an image of exclusivity. In conjunction with this, the brochure has a very stark and clear feel. The same washstand be said for a typical David Jones store layout.

As an example, the David Jones store in Chatswood has free space in teemingness natural endowment an uncluttered feel, with lashings of marble, expensive woody shelving and plush carpeting. It would appear that the website is designed with much the same principles in mind. Take the initial inhabitancypage for example: everything is laid out in an easy to navigate, and uncluttered fashion, with on e featured product range (For the Home) high! lighted in the mall of the page. There are also high quality mug names (Christian Dior, Calvin Kline, Lancôme) named on the homepage, which further drums home the idea of exclusivity. Even... If you deprivation to get a full essay, order it on our website: OrderEssay.net

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