Internal Marketing Strategies

Abstract\nThe sketch principally looked at the furbish up of versed merchandise on service part withy at heart the lingoing industry with particular fierceness on Barclays Bank gold coast limited. Other specific objectives include: To find out how indispensable selling put forward positively impact on employee loyalty towards the organization and its customers, to examine the pull in of practicing internal marketing to Barclays bank, to construe the impact of internal marketing practices on customer satisfaction and to analyze ways in which internal marketing can improve an organizations overall productivity.\nA Sample of forty respondents were use for the purpose of this study, 20 of which were for employees and 20 for customers of the bank. An interview session was conducted for any(prenominal) selected managers. The study is mainly qualitative and as such, a non opportunity sampling technique (convenience sampling) was apply to select respondents for this researc h. A gang of self administered and side to present contact was used to crave for the primary info. The questionnaires were the major data collection source, with face to face contact used to join on explanations and additional information. Managers and staff of the bank were interviewed while questionnaires were distributed to customers of the bank. Data was thence extracted from the respondents and analyzed using the statistical Program Social Sciences (SPSS) software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees needed to be make so as to deliver exceptional customer service. once again it was revealed that for the organization to satisfy customers need and wants, employees must understand the banks internal policies laying much fury on internal marketing strategies in the delivery of adequate services. The study concludes that satisfied employees bequeath lead to satisfied customers and note service delivery. The re searcher to a fault recommends th... If you want to get a full essay, order it on our website:

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