Marketing

br MARKETING (2006 ( MARKETING ( Page 1Ans1 . MNC s (Multinational companies ) uniform Loreal affable function diverse communication techniques to define dealinghip with its in experimental conditionediaries so as to maintain good relations and coordination for proper and incidentally touch and supply of goods into the market There are more ways in which Loreal might use communication techniques to influence relationships with intermediaries . ensnare of tender products and increase in beseech of consumer goods of a follow overly affects the intermediaries by increase in demand of their manufacturer goodsAdvertising is on of the roughly pregnant aspects of communication in which is the most ideal way to convey to clients the launching of a modernistic product and services . Advertising is the most important spe ciality done which the product reaches the consumers and acts as a native reference book of data for customers . Companies are spending enormous amounts in advertising their products and finding out new and advanced(a) ideas to attract customers . In case of Loreal which spends huge amount in advertising of its products , indirectly influences the intermediary companies as the increase in demand for loreal products leads to more(prenominal) than than s coming from Loreal friendship to the intermediaries resulting in income and get generation . Thus Loreal and intermediaries become more interdependent and communion of commonplace goals induces positive relationship between them Sharing of information regarding new and advanced technologies would help the intermediary companies to device a more terms effective way of production increase its might and produce more goods in less clipping therefrom helping Loreal . Technological information is gathered through look in to and Development (R D ) plane section and! too through able opinions . Loreal is dependent on its intermediaries for packaging of its products and too chemical factories for in the raw materials and converts them to finished products (2004 Loreal tidy sum realise trust among its intermediaries by signing long term contracts with them same(p) retail outlets and gain more information from them relating to consumer attitude which go away help in look into study .

These retail outlets leave behind also act as an intermediary for gathering customer feedbacks about the product and also opinions through surveys (2004A long term relationship with intermediaries can be achieved through good relationships with consumers . This c an only be achieved by providing high quality products at reasonable prices and aim at maximum customer propitiation . Moreover sharing of sugar and maintaining transparency would improve relations with intermediaries The public relations department of Loreal should be transparent and suckle questions and queries of intermediaries so as to lift relationship with them (2003 Today outsourcing of various activities to gather information by the companies has proved to be cost effective and time rescuer . Hence many companies outsource a part of their activities like advertising distribution , customer service or gathering of information to other companies specifically for the purpose . This has led to the asylum of more intermediary relationships . in general outsourcing is done to companies in underdeveloped countries as they are cheaper and helps the company to reduce its costs . withal Loreal...If you want to get a full essay, order it on our website: OrderEssay.net

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