The Elements of the Marketing Mix

This paper testament cover the elements of the trade fluff with an arranging which I haveselected that I have been familiar with. The company that I have selected will be UnitedParcel Service. I will dissipate and describe the marketing blend in and discuss in foretell in time the return, place, monetary value and promotion slice of this meld. Let us first start with what a marketing mix is defined as. A marketing mix is demoralize offn asone of the most used phrases in the marketing industry. The marketing mix is also well know asthe four P?s. What is interest about her marketing mix is that the customer is not part of themarketing mix. (Perrault, Jr & McCarthy, 2005, 7/ch 2)Looking at the first element of themarketing mix will be the harvest-festival or crossroad life cycle... The intersection is what the company isknown for and is unremarkably a good or function that is sold to the customer. The yield life cycle isin theory the alike(p) as the fru it. concord to www.marketingteacher.com, the reaping cycle isput into motion by having a developmental stage introduced. This stage is released into themarket. The idea is that the intersection point will net income more and more customers as the product grows. Once the market stabilizes and the product becomes mature during the development period, thenthe product is overtaken by the innovation of superior competitors. The product then goes intodecline and is withdrawn.

In some instances, the product maybe instigated again to regaincustomers. Some strategies that atomic number 18 used to promote atomic number 18 there for awareness. If the competitionis few a skimming price sch edule is employed. The three major factors ! of the product aregrowth, maturity and decline. The coterminous marketing mix piece that will be set forth is the pricing strategies. With pricingstrategies, there are many different ways that pricing strategies can be used, depending on thepolicy... If you want to get a full essay, stage it on our website: OrderEssay.net

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