Bally Total Fitness

9-706-450 REV: JANUARY 22, 2008 JOHN R. WELLS bloody(prenominal) Total Fitness In 2004, bally(prenominal) Total Fitness was a leading firm in the U.S. wellness ordination fabrication. From a single, modest hunting golf club in 1962, the company had grown to become—in concern’s words—the “largest and only nationwide commercial floozy of physical fitness centers” in the United States.1 fucking(prenominal) had approach its share of challenges as it rose to become a study health club operator, but the last couple of geezerhood had proven curiously difficult. Competition in its markets had intensified; Bally’s fall price had collapsed; the company had restated earnings to the humiliate of shareholders; and the U.S. Securities and Exchange heraldic bearing had begun to investigate Bally’s accounting procedures. Under the military commission of Paul Toback, chief operating officer since December 2002, Bally had revisited its unique flack to pricing and sell health club memberships; boosted the accountability of club managers for profitability; launched fresh efforts to help club members meet weight-loss goals; alter its marketing pass on; and begun to strengthen its internal control systems. Toback and his aggroup were committed to change magnitude the number of Bally members and maximizing gross per member.

2 Would Toback’s efforts restore Bally’s battered depot price, rundle off companies that were rumored to pauperization to buy the company, and enable Bally to stay put a major player in the industry? The U.S. wellness Club Industry in 2004 Consumer Demand Exercise gyms had prospic ient been a feature of the U.S. social scene! . Indeed, the Young Men’s Christian Association (YMCA) had offered basic gym facilities in umpteen of its locations for one hundred fifty years. Most YMCAs, however, were a far cry from the up-market health clubs that emerged in California in the 1960s and 1970s. First seen as a fad, these clubs quickly took root and grew strongly for much of the mid-eighties and 1990s. By 2004, the U.S. health club industry took in tax of...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay