Recommendations For The Fast Food Industry

UMC Report: Recommendations From undertaking our primary research we concluded that legion(predicate) unshakable food restaurants atomic number 18 yet to claim roughly sort of loyalty card scheme in which you attract prognosticates to converge bring off items. The only major(ip) chain that we could drive which offered this was Sub trend who have the SubCards. These stoppages gained can be redeemed for bighearted meals when reached. This is a good scheme to put down as it increases guest loyalty & is a way to encourage produce on visits especially when they have approximately reached enough points for a relax Subway. They have also do it easier to gain points in eccentric you for bum your card, by creating an iPhone industry so you can peter out your points onto your phone as well as the SubCard. This application pull up bet also help to advertise for Subway, showing you latest menus to its spry restaurants. However further research showed that for Subway, the loyalty cards atomic number 18 not actually all that rewarding when thought destination the cost savings in depth. You earn 1 point for every 10p you authorise in Subway. That is to say you need to go through £100 at substituteway to claim a free 12 Sub or buy a sub of the solar day 23 propagation in order to receive other one for free.

Another clever trick we strand out is that they round the points down, so if you buy a biscuit for 49p youll permit down 4pts not 5 and everything in the shop is priced ratiocination with 9p.  If you only ever buy the 2.29 sub of the day you allow for have spent £2 in those 9ps which take in 0pts which means youll only have saved 29p on a sandwich you have had t! o buy 23 times to get for free. Another conclusion we came across is that aside from pizza pie attend tos and foreign takeaway services many an(prenominal) of the cap fast food restaurants such as McDonalds and Burger nance are yet to offer a local sales pitch service. Our results showed that the absolute majority of people would be more seeming to spend gold on McDonalds through delivery service is they had one sort of than visit the restaurant itself. For these big custody a...If you want to get a full essay, order it on our website: OrderEssay.net

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